Project Overview
Reiturn.com offers a great variety of real estate investment options to best fit various investor preferences and budgets. We designed and implemented a Google Ads campaign from scratch to generate more leads online and reach the target audience. This campaign, coupled with deep keyword research, strategic ad group structuring, and continuous optimization to maximize performance.
Client Overview
She is a visionary leader in real estate investing. Jane Smith saw an opportunity for an Internet site that would change the way people invest in real estate. Her vision, Reiturn.com, gives accessible and profitable investments to all. This case study describes the development and the impact of a targeted Google Ads campaign, explaining how its novel approach drove high-quality relevant traffic to the website.
Challenges:
In 2024, the real estate investment market grew more saturated than ever before, so Reiturn.com had to separate itself from the others and become familiar with potential investors. The main challenges were:
- Highly Competitive Market: A high number of other real estate investment platforms.
- Budgeting: Advertised spending should be efficient by design, and drive maximum ROI.
- Accuracy of Targeting: Reaching audiences at large with a high intent to invest.
Our Unique Approach:
A campaign for Reiturn.com was then set up with these challenges in mind. Crucial strategies applied in this process include the following:
- Keyword research: This was to ensure the inclusion of highly relevant, high-intention keywords within the real estate investing niche.
- Manual bidding: This was to ensure top-of-page placements at the lowest possible costs. Exact and phrase match types ensured precision.
- Negative keywords: Negative keyword lists were continuously updated to prevent irrelevant clicks from occurring, further optimizing ad spend.
- Ad Group Structuring: Ad groups were set up on single themes to help improve quality scores of keywords and CTR.
- Ad Extensions: Added relevant ad extensions like Sitelink, Callout, Structured Snippet, and Call extension for providing more details and increasing ad visibility.
- Attractive Ad Copies: Engaging and compelling ad copies were written for each ad group.
- Conversion Tracking: Set up conversion tracking to track the number of meaningful actions taken by users on the website.
- Bid Adjustments: Applied advanced bid adjustments based on demographics to target the most relevant audience segments.
Engaging Users
Continuous Improvement
Industry Applications
Financial Advisors
Assists financial advisors in managing client portfolios and in providing real-estate-related insights or post-funding services like portfolio management.
Individual Investors
Gives access to individual investors who are looking for personalized and profitable investment opportunities in real estate, thus allowing them to diversify their portfolios.
NGOs
Enables NGOs to manage and grow their real estate investments. Equips them with the tools necessary to increase impact in areas of their work such as advocacy on social justice and human rights, and community development.
Academic Institutions
Empowers innovative and engaging finance and investment education at academic institutions by opening the following for students and educators: a vast and kept up-to-date knowledge base, case studies, and simulations.
Results:
This campaign provided a high conversion rate, thereby boosting the number of qualified leads.
The cost per conversion remained low to ensure maximum ROI for the client.
Non-stop optimization with strategic adjustments ensures better campaign performance.
A very relevant approach to traffic would increase the likelihood of conversions.
Conclusion
The case study of Reiturn.com proves the strategic role of PPC advertising in driving quality traffic and helping business goals. Continuing to optimize, anticipate, and execute in a targeted way, this campaign increased most significantly the online exposure of the client and produced valued leads, growing and succeeding in Reiturn.com.